DA’WAH RHETORIC BY USTADZ ABDUL SOMAD AND USTADZ ADI HIDAYAT IN CONVEYING DA’WAH MESSAGES

The purpose of this research is to look UAS and UAH da’wah rhetoric to conveying da’wah messages in the public through YouTube media. The researchers examines using Aristotle's rhetorical theory. This type of study is digital research method, especially using YouTube as metadata. YouTube is the most successful accessed media. The methodology has two modules, a video discovery and a video meta-data collection.This study found three important findings.First, ethos dimension, UAS and UAH both have equal credibility in terms of their knowledge in the fields of monotheism, fiqh, worship, and morals. The difference lies in the power of expertise they have. UAS has slank vocabulary, experts in making analogies, and proficient in placing spontaneous humor. While UAH can be seen from his mastery of the semantics and thematics of the Qur'an as well as the location and position of the verses of the Qur'an. Second, pathos dimension, UAS and UAH both touch the emotions of the audience and spread love using advice and prayers. Last, logos dimension, UAS and UAH both have historical knowledge, ability to make analogies, create fiction


INTRODUCTION
The preaching rhetoric of well-known Indonesian speakers, namely Ustadz Abdul Somad (UAS) and Ustadz Adi Hidayat (UAH), has become very popular with the public, because many of their speech videos, especially on YouTube, have become viral, watched by millions of people (Kusmanto et al. 2021).UAS' most popular video with the title "This is a Question from Comedians to UAS" received views of up to 11 million people.

The most popular UAH'sspeech is "People Who
Have Their Prayers Granted" with views reaching to 10 million people (Richtig & Maulana, 2022).
From this it can be seen how important it is to study the rhetoric of both to understand how da'wah can be conveyed to society.Rhetoric itself is related to human existence, Herrick then refers to humans as rhetorical beings (Herrick, 2015).
Todays, subscribers of the two preachers are increasing, based on researchers' monitoring.
Da'Wah Rhetoric by Ustadz Abdul Somad and Ustadz Adi Hidayat in Conveying Da'Wah Messages Rif 'Atul Khoiriah Malik, Thibburruhany Thibburruhany, Muhammad Anshori, Zanniro Sururi Hsb, Wahyu Ilaihi, and Muhamad Ali Wayne H. Slater (2023) believes that rhetoric is both a science and an art.This means that rhetoric can be studied systematically and regularly.While as an art, rhetoric will develop and be mastered by those who have it naturally.
Rhetoric comes from the Greek word rhetorikos which means speech skill.The word is related to the word rhetor, namely a public speaker.Then related to the word rhema which means words (Körösényi et al. 2022).So that etymologically, rhetoric is a speech skill as a public speaker who has the habit of processing words.Using the word rhetoric in preaching, the task of the da'ior preacher is not only fixated on delivering the da'wah.But how can the audience or mad'u be able to do what the da'i says.Rhetoric is more influencing, so mad'u does religious teachings happily without having to be forced.Every week UAS can upload 3-9 videos.In a month he can upload 29 to 42 videos.While UAH uploads 6-26 videos per week and 15 to 46 videos per month (Midani, 2022).In addition, both of them also often do live streaming.This study focuseson examining the video speechs of the two figures which were uploaded from 2020-2021, with the aim that the videos being analyzed are not too broad.
In addition, the researchers chose to compare the two figures because they have equal credibility.UAS and UAH both hold L.c (Licence).UAS took undergraduate studies at Al-Azhar Cairo, Egypt (Rohman, 2021), while UAH is in Tripoli, Libya.Both of them also studied in Islamic boarding schools (Fitriani, 2023).UAS at DarulArafah Islamic Boarding School Deli Serdang (Rohman, 2021) and UAH at Darul Arqam Muhammadiyah Garut Islamic Boarding School (Fitriani, 2023).The significance of these two figures are famous preachers who initially went viral on the internet, until now their presence is not only eagerly awaited online, but offline studies are also very popular in the society.
The authors is interested in examining more deeply the rhetoric used by the two figures so that they are able to convey da'wahmessages

Literature Review
Research on da'wah rhetoric has been extensively researched using various figures, in general it has been found in many studies and even books.However, for special research comparing the preaching rhetoric of UAS and UAH, it has not been studied in depth, especially in their delivery on YouTube media.Masrun Billah (2018) described the da'wah style used by Ustadz Adi Hidayat in his speeches (Billah, 2018).
There are three aspects, namely; style of language, style of voice, and style of gestures.

Conceptual Framework
This study will analyze the da'wah rhetoric used by UAS and UAH, while the theory used is Aristotle's rhetoric theory (Huang et al. 2022).
Rhetoric in Islam is often referred to as khutbah or khithâbah, which is a form of mashdar in Arabic.
The origin of the word iskhataba yakhtubu and the gerund is khutbatan which means delivering a speech.Imam Lais said: the khatib is givingspeech on the podium) here the meaning of khatib is a person who gives sermons.Ibn Rushd argues that rhetoric is a person's ability to convince others.
Siti Aisyah said that rhetoric is the art of speech or argument using good, correct and fluent words.
With the aim of influencing listeners and inviting someone to act (Asiyah, 2017).
Rhetoric according to Aristotle is defined as the ability to find persuasion tools available in every situation encountered.This function is only owned by the art of rhetoric.Rhetoric is very closely related to dialectics, both of which are related to the common knowledge of many people and are not included as a particular branch of knowledge.According to Campbell, rhetoric should be directed to efforts to "enlighten understanding, please the imagination, move feelings, and influence the will" (Campbell, 2020).
The relationship between rhetoric and da'wah according to T.A. LatiefRosydi in his book "Basics of Communication and Information Rhetoric" is the ability to use language to produce thoughts and feelings that is actually the essence of rhetoric (Fitriana et al. 2022).And the proficiency and art of using language is the main problem in delivering da'wah.Therefore, rhetoric with da'wah cannot be separated.Thus it can be concluded that da'wah and rhetoric are closely related, da'wah aims to invite humanity to do good and stay away from all bad deeds.
While rhetoric is a way of how to process good style language and provide new innovations to influence others.So using rhetoric in preaching will make the material delivered by a da'i more interesting and innovative (Hasanah, 2021).So To understand persuasive communication techniques, preachers should understand some of the laws of persuasion.Kevin Hogan stated that there are nine laws of persuasion that play a role in human life, namely the law of reciprocity, the law of friendship, the law of hope, the law of contrast, the law of association, the law of consistency, the law of scarcity, the law of compromise, and the law of power (Hugan, 2010).
Aristotle in his book rhetorics mentions three methods of thinking and communicating, namely demonstrative, dialectical and rhetorical.
These three concepts are used to describe the first formulation, the suitability of UAS and UAH rhetoric preaching with the situation of the audience.
As for analyzing the rhetoric used by UAS and UAH, researchers using Aristotle's rhetorical theory is guided by the following two assumptions, first, effective public speakers must consider their audience.Second, effective public speakers utilize a number of proofs in their presentations.
Communication is a transactional process.
In the context of public speaking, Aristotle stated that the relationship between the speaker and the audience must be considered.Speakers must not compose or deliver their speeches without considering their audience.The speakers must, in this case, be audience centered.They must think of audiences as a group of people who have motivations, decisions, and choices rather than as a large group of homogeneous and similar people.
The second assumption that underlies Aristotle's theory relates to what speakers do in preparing their speeches and in making those speeches.The proofs referred to by Aristotle refer to ways of persuasion, and for Aristotle, there are three proofs: ethos, pathos, and logos (Körösényi et al. 2022).Aristotle revealed that ethos is "The speaker's power of evincing a personal character which will make his speech credible".There are three dimensions in the ethos namely Credibility, Attractiveness, and Source power.
Pathos is"His power of stirring the emotions of his hearers".From Aristotle's understanding above, it can be understood that pathos is related to emotion.A reliable orator/ da'i is one who is able to excite the audience and create emotions, creating a flaming atmosphere in the room.Aristotle reveals that logos is "His power of proving a truth, or an apparent truth, by means of persuasive arguments".A da'i should use logical facts and strong arguments in presenting his speech.
The authors choose characters with different environmental and scientific backgrounds so that they can be analyzed using the rhetorical theory of each character.In this case the writer will look for how a speaker (rethor) must find ideas, how to organize ideas, how to frame ideas into language, convey ideas so that what is conveyed can become a memory for those who receive it.

RESEARCH METHOD
This type of study isa digital research method, especially using YouTube as metadata.
YouTube is the most successful accessed media (Xu Cheng and Jiangchuan Liu, 2013).YouTube has provided a lot of data and has become a source of data for social science research, one of which is taking samples and case studies (Vergani, Matteo, 2011).Very often pre-existing data on the website are considered as lacking authenticity andtrustworthiness, and data collection from YouTube is -perhaps mistakenly -perceived as a simpleand easy process.However, YouTube, with all its benefits, pitfalls and challenges, Through the results of the analysis above, it can be seen that audience growth on the UAS YouTube channel increased by an average of 4.51%.Apart from that, subscriber growth is also increasing every day.Based on the data obtained, +10thousand subscribers in the last week and +40thousand in the last month.

Character and personality of UAS and UAH
Being a preacher is certainly not easy.It takes character and personality that is able to set a good example (qudwah hasanah) to the public.
This character is not built by the preacher, but it is the audience's perception that builds the character of the preacher through the appearance of the preacher when preaching.In this case, UAS and UAH.After observing, the researchers saw that UAS and UAH had their own character in delivering their speechs.There is a science that is highlighted and is able to make audiences interested.
It is not surprising that the YouTube of the two preachers above can reach millions of viewers.In fact, the audience is not only from Indonesia but also from another country such as

UAS and UAH credibility
Da'i credibility component, researchers will present several important points that UAS and UAH must have before, during, and after delivering their speechs.Among them are preparedness, seriousness, confidence, patience, amiability, and simplicity.
After making observations in each UAS and UAH video, the researchers found delivery that flowed without any hesitation at the beginning, midway through to closing the speech.As the results of the analysis in the message structure chapter on the UAS and UAH speechs, there are three components that must be arranged so that the speech does not run around.They are introduction, content, and conclusion.These three things have been fulfilled by UAS and UAH.
The readiness referred to here is the ability of  Seeing the seriousness of the preachers, researchers will observe the expression given by UAS and UAH when conveying serious things or humor as a distraction.A preacher who uses humor in his speech does not mean he is joking.
But as a way to attract the audience so that the speech is not too stiff.UAS also delivered with calm and friendliness.
In this speech, UAS did not justify it, but invited the preachers to dialogue.His statement about me not lecturing preachers is part of UAS's wise nature and skill in speaking among preachers without having to patronize them.Even though he already has a lot of experience.He was even more tawadhu' (humble) by stating that maybe one of the preachers present tonight, I'm still at school, he has already become a preacher.
Meanwhile, UAH also conveyed its message with calm and friendliness.This can be seen in every speech he delivers.Below is an example of a UAH speech entitled "Eid al-Adhareligious advice".
My brothers and sisters, this guidance is found in the life of the Prophet Ibrahim Alaihissalam, which has been preserved in the Shari'a of the Prophet Muhammad Sallallahu Alaihi Wasallam until now.Firstly, Allah wants to give us a picture.That happy people, people whose lives are calm, mature, even success in life, namely people who are able to get close to the source of happiness, who are able to get close to the source of success, who are able to get close to thesource of calm... (A.H. Official, Tausiyah Idul Adha, accessed July 31, 2022).UAH also applies the same thing.His simplicity is reflected in his appearance and does not charge fees from its message.He even emphasized "I do not have a tariff.If necessary, you don't have to pay.There are tickets, I came alone, I bought a ticket.He did not hesitate to suggest that the funds be handed over to meet the congregation's facilities.This means that UAH is not looking for money through his preaching.UAH reminded that if there is someone who delivers da'wah by setting a tariff, then his knowledge is only equivalent to the value of the envelope.
Besides that, UAH looks simple from his usual appearance of wearing koko and skullcap clothes.

UAS and UAH attractions
The researchers also found the ethos dimension in the attraction component.Attraction is the attraction that the preacher has, in this case UAS and UAH.Researchers see that UAS and UAH build this attraction, so that the audience Through the analysis above, the researchers concluded that UAS and UAH each have their own charms in delivering speechs.Among these attractions is UAS and UAH both carry out the decoding process and the deductive process.As well as having the same frequency as the audience in terms of profession or position.

UAS and UAH Source Power
The researchers found several components of power owned by UAS and UAH from the ethos dimension.There are five kinds of power classified by French and Raven including: coercive power, expert power, informational power, reference power (exemplary), and legal power.Preachers who have power will find it easy to subdue (move) audiences to act.In this case the researchers will describe the power possessed by UAS and UAH.
In coercive power, UAS and UAH are not authorized to give punishment (rewards) to the public.They are not a company leader, but a da'i whose job is to enlighten and guide the public to make it even better.Because the preacher's job is to invite the public to the goodness and leave a badness.Researchers also did not find any punishments carried out by UAS and UAH on their YouTube videos.
Researchers see the power of expertise possessed by UAS and UAH.The power of UAS expertise can be seen from UAS's expertise in conveying humor spontaneously according to the events that he just experienced.UAS is good at using vocabulary terms and contextualizing according to the times.As he did in the speech below: In choosing the vocabulary above, UAS did it like the current trending films, namely Godzilla, Alien, and Transformers (Fitriani, 2023).The film has been widely watched and even loved by young people to adults.In addition, UAS is also good at making analogies so that it is easily understood by the congregation, as he did in the narrative above.
UAH's expertise in translating, interpreting, and associating vocabulary in the Qur'an is part of his own expertise.This expertise is also possessed by M. Quraish Shihab as a Moslem scholar in the science of interpretation.Not surprisingly, with this intelligence, UAH even memorized the location of the verses of the Qur'an and several hadiths.
The researchers concluded that the results of the analysis of the UAS' and UAH'sethos dimensions both have the character & credibility of preachers which include: readiness, sincerity, confidence, calm, friendliness and simplicity.
Whereas in the attractiveness component, UAS and UAH both convey information as a whole (decoding process), make logical conclusions (deductive process), and both have similarities with the audience in terms of profession and position.
As for the results of the analysis on the power component, the researchers found that UAS and UAH both have expert power.Evidenced by UAS being experts in making spontaneous humor, placing vocabulary terms and contextualizing according to the present, UAS are also good at making analogies so that they are easily understood by the congregation.UAS and UAH are both experts in the meaning of the Qur'an and Hadith, but UAH is more prominent in the use of semantics of the Qur'an in each of his speechs.
UAH's intelligence did not escape memorizing the positions and locations of the verses of the Qur'an and several hadiths.
UAS and UAH also have information power.First, UAS and UAH are both up to date in responding to problems that occur in the audience.
Second, UAS and UAH are able to contextualize the arguments of the Qur'an and hadith according to current problems.The final power possessed by UAS and UAH is reference power (exemplary).
It can be seen from its application in everyday life.For example: UAS which makes the results of its YouTube channel as assistance to the poor and UAH which provides scholarships and umroh to memorizers of the Qur'an, and many more.
The results of the analysis of the ethos dimension on the power components of UAS and UAH both do not have coercive power and legal power.As well as UAS and UAH both have the power of expertise, information and referrals.

UAS and UAH Emotional Appeals in Conveying Messages
Aristotle's theory reveals that the communicant's emotion is called pathos.A preacher should understand the emotions of the communicant before holding a speech.For this reason, da'i needs to know how to influence the emotions of the audience.The researchers will describe the dimensions of rhetorical pathos developed by Aristotle as follows: Touching Emotions UAS and UAH from some of the videos there are many sentences that touch their audiences' emotions.One of the UAS speechs that touched the emotions of the audience was the title of his speech entitled "No One Has Power Except Allah".UAS' narrative above stirs the emotions of the audience.UAS involves events that often occur in society, namely corruption, bribery, cheating and so on.There are many more UAS speechs that touch the emotions of the audience.He did this so that the public was aware and willing to carry out God's commands.UAH did the same thing, here is an example of a comment on UAH's YouTube delivered by Zia Hasan "UAH realizes it or not, the speech he delivered has changed a lot in me so that I am closer to Him, I hope the rewards will flow to him without limits.Amen".
From these comments it can be concluded that UAH's speech not only touched the emotions of the audience, but also moved the audience to do good.Based on the speech narrative above, UAS and UAH delivered speechs that touched the audience's emotions, so that the audience wanted to do what was advised.

Hatred
In the hate component, the researchers did not find any hatred expressed by UAS or UAH in delivering their speechs.This hatred can be in the form of ridicule or ridicule of other groups or groups.UAS and UAH always respect the opinions of one another.

Love for the public
Evidence of affection can be seen from the advice given by UAS and UAH in each of his speechs.The advice is none other than to awaken the public to carry out God's commands.A mother who loves her child, of course, always gives advice so that the child does not fall into promiscuity.
In addition to tucked advice also prayer.The results of the analysis of the pathos dimension used by UAS and UAH are that they both touch emotions and spread love to the audience as evidenced by the advice and prayers that are politely given to the public.Both of them also did not spread hatred or hatespeech the public.

UAS and UAH Logical Appeals in Conveying Messages
Logical appeal is also called logos.If pathos is related to emotion, then logos is related to the logic of thinking.So messages leading to logic will be collected and analyzed.The UAH advised that what happened in the past is a guide for us today to learn the lessons behind these events.

The Ability to Make Analogies
The intelligence of UAS and UAH can also be seen from their ability to make analogies, researchers found examples below: In the narrative above, UAS conveys argumentatively about people who don't want to acknowledge the existence of God, they can just leave them in the middle of the sea.From there he will realize that someone created this world.By seeing the signs of God's greatness, there is faith that resides.
Through the analysis above, the researchers concludes that UAS and UAH apply all the components in the logos dimension.In terms of the ethos or personality of the preacher, UAS and UAH are preachers who have a wealth of experience and knowledge.So that the audience does not need to doubt the credibility of the da'i.They also have different skills.Among Da'Wah Rhetoric by Ustadz Abdul Somad and Ustadz Adi Hidayat in Conveying Da'Wah Messages Rif 'Atul Khoiriah Malik, Thibburruhany Thibburruhany, Muhammad Anshori, Zanniro Sururi Hsb, Wahyu Ilaihi, and Muhamad Ali them UAS is good at using slang vocabulary, making logic and making spontaneous humor.Meanwhile, UAH is good at the semantics and thematics of the Qur'an.He also memorized the location and position of the Qur'an.Furthermore, when viewed in terms of pathos, UAS and UAH speechs touched the emotions of the audience.
They also spread love by giving advice and praying for the public.Finally, namely the logos dimension, UAS and UAH both have knowledge of historical facts, the ability to make analogies, create fiction, abstract experiences, and logical abilities.
Currently, with increasingly massive technology, preachers can use it to spread Islamic symbols.As it was done by the two famous preachers UAS and UAH.They use YouTube media as a means of da'wah.Thousands and even billions of viewers from all corners of the world can access their preaching.Ustadz Abdul Somad Official,UAS' official account,has reached 2.04 million subscribers and uploaded 1,145 videos (U. A. S. Official, 2021).While Ustadz Adi Hidayat with the Adi Hidayat Official account has uploaded 550 videos which have been watched by up to 55.58 million people (A.H. Official 2021, Fahmi and Nuryana 2022).According to the observations of the researchers, UAS has joined YouTube since 25 th June 2019,while UAH joined 28 th February 2019.
naqli or Al-Qur'an and Hadith and aqli or moslem scholar thought arguments, atc), than make audiences understand Islamic teachings.Researchers choose them as preacher figuresbeacause both of them have many followers on YouTube and some of their speech videos often go viral on social media.The purpose of this study is to analyse their da'wah rhetoric in conveying da'wah messages to the public via YouTube.This research will be a contribution and lesson for the next generation, especially da'wahinstitutions to take part in the midst of the flow of technological information, currently known as the post-truth era.In addition, community leaders can make the two figures above as role models in carrying out their da'wah.
that mad'u want to follow what a da'icalls for.There are three kinds of persuasion tools that speakers can make, namely:The first is determined by the personal character of the speaker.The second is by placing the audience into a certain frame of mind.The third is determined by the proof of everything that comes from the content of the speech itself.There are several principles of persuasion put forward by Hogan, Robert B. Cialdini (2001) in his influencing book: Science and Practice.Among them are the principle of reciprocity, the principle of commitment and consistency, the principle of social proof, the principle of liking, the principle of authority, and the principle of scarcity.

Figure 1
Figure 1Ustadz Abdul Somad Official YouTube Statistics Malaysia, Saudi Arabia, atc.Researchers see that one of the many videos watched is the continuity presented on the YouTube Channel.There are live or non-live online studies, questions and answers about problems in society, discussions about monotheism, fiqh, worship, interpretation, morals and much more.In addition, the recitations that are displayed are very updated in accordance with the current conditions of the Muslim community.For example, when entering the month of Ramadan, Eid al-Fitr, Eid al-Adha, and other months.UAS and UAH will provide complementary advice and practice to live the month.To find out more in detail, the researchers will describe it using the dimensions of ethos in Aristotle's rhetoric as follows: Da'Wah Rhetoric by Ustadz Abdul Somad and Ustadz Adi Hidayat in Conveying Da'Wah Messages Rif'Atul Khoiriah Malik, Thibburruhany Thibburruhany, Muhammad Anshori, Zanniro Sururi Hsb, Wahyu Ilaihi, and Muhamad Ali   UAS and UAH to talk about these problems.UAS is a preacher who graduated from S1 Al-Azhar Egypt, S2 Dar al-Hadist al-Hassania Institute, Morocco, namely Islamic education specifically in the field of hadith.Then he studied at the Omdurman Islamic University Doctoral Degree, Sudan.With a concentration in the field of Al-Sunnah wa Ulumul Hadith (Rohman, 2021).This must have made him learn a lot about Islam.So that he has readiness in delivering his speech.It is evident from some of the presentations of his speechs which contain the arguments of the Qur'an and hadith.He even studied several books such as Fathul Mubin, Arrisalah Al-Qushairiyyah, and several books of fiqh.Intellectually, UAS has fulfilled its readiness as a preacher.Coupled with the arrangement of the speechs that he delivers are structured, the technique can be seen in the structure of the preparation of the message.Next up is UAH.UAH is also not inferior to some of the education he has taken.S1 and S2 at The Islamic Call College Tripoli, Libya.He is also a Masters at Islamic State Sunan Gunung Djati University Bandung.He wandered to the masyayikhs in Libya.Especially in the field of Al-Quran, Hadith, Fiqh, UshulFiqh, History, Lughah (Arabic).
From a scientific point of view, UAH also has the authority and readiness to deliver his speechs.Even UAH has memorized the Al-Qur'an and several hadiths with their layout.As an example of one of his speechs below:Everyone who has a soul will come to death.Who brings death?His name is the angel of death.If the angel of death has brought death, then he may die until he leaves this world.What is the argument Ustadz?Quran chapter 32 verse 11 far right next to it.Say: "The angel of death who was entrusted to (take your life) will kill you, then only to your Lord will you be returned.", said Allah, say Muhammad to all your people.Everyone who has a soul will be sent by the death angel to take his soul.Come death.That's why people who have not died and have not been revoked, their names are mentioned in the Qur'an by the name mayyitun, dc (dead candidate)...(A.H. Official, Renungan Menghadapi Kematian, accessed  June 9, 2022).And there are many other examples.UAS and UAH also use alatul kitabah (writing tools) such as whiteboards when explaining several issues.The results of the researchers' observations showed that UAH in each video used more writing tools than UAS.This is because the videos uploaded by UAS mostly show speechs at mosques, while UAH is at science councils.Based on the analysis above, UAS and UAH are ready to deliver their speech.What the public sees most is sincerity.A preacher who is serious in delivering his speech will make the audience believe and want to apply what he says.

Figure 4
Figure 3UAS photo illustrating heaven The UAH sermon above was delivered with complete calm and friendliness.UAH provides enlightenment that the source of happiness and calm is from Allah.His calmness was reflected in his flowing, unhurried speech delivery.His friendliness can also be seen from his pattern of inviting the audience in a polite manner with a smile.The last component of the da'i's credibility is simplicity.UAS's portrait of simplicity can be seen from his appearance and the activities he does.Not infrequently he often appears wearing a white koko shirt, turban and skullcap.Some of the jama'ah even casually commented "Ustadz change your clothes, don't forget to keep those clothes on".

Figure 5 A
Figure 5 A Simple Portrait of UAS Riding a Classic Motorcycle

Figure 6 UAH
Figure 6 UAH Simple Portrait with Tailor

Analisa
Journal of Social Science and Religion Volume 08 Number 02 December 2023 Pages 250-267 wants to hear and pay attention to the speechs of the two figures.The videos of the two have even been shared and watched by millions of people.One of the reasons UAS and UAH videos can be attractive to the audience is because they provide solutions of the problem faced by audiences.So as to facilitate the process of decoding (delivering messages into understandable ideas), deduction processes (building the same premise to reach logical conclusions), and having similarities with the audience.Every time the researchers see and observe UAS and UAH speechs, they see that there is an interaction between them.Audiences even respond to humor thrown at them.And lots of positive comments on every UAS and UAH video.They always give logical examples to make the audience understand the ideas they convey.The decoding process always occurs in every message they convey.
figures consistently upload preaching videos on their channels, researchers have even found that the increase in their subscribers has increased significantly The rhetoric conveyed by UAS and UAH includes the structure of compiling persuasive messages.This can be seen based on the structure of the message which begins with the stages of attention, need, satisfaction, visualization, and action.Passing these five stages means that both have carried out a motivated sequence.There are differences in the opening of UAS and UAH speechs.UAS tends to use humor and stories, while UAH invites audiences to give thanks and pray.

wah Rhetoric by Ustadz Abdul Somad and Ustadz Adi Hidayat in Conveying Da'wah Messages In
Meanwhile, UAH joined YouTube on February 28 th 2019, using the account name "Adi Hidayat Official", which also carries educational content.Currently, UAH has uploaded 612 videos, with an average video view of 82.96K times.Overall, the UAH video was watched 68.3 million times.The following is data obtained by researchers via id.noxinfluencer.comFigure 2 Adi Hidayat Official YouTube Statistics Dashboard Source: id.noxinfluencer.com,2021 YouTube of UAH is growing as time goes by.Based on the statistical data above, the average audience increased by 2.34%.On the UAH YouTube channel, there is a lot of discussion about the interpretation of the Al-Researchers focus on the video sources that will be analyzed, namely those uploaded in 2020-2021.The themes that will be raised in this research are monotheism, jurisprudence & worship, morals, and Corona Virus.Researchers will compare the preaching rhetoric used by the two figures, namely UAS and UAH, in conveying these four themes.Da'the previous discussion the researchers used Aristotle's theory in conveying the message.Aristotle's rhetoric groups it into three parts, namely ethos, pathos, and logos.Below is the application of the three dimensions used by UAS and UAH.
Fiction here does not mean the preacher is lying.Rather, it enriches the preacher's ideas so that speechs are easier to understand.As UAS did in the following speech:Apart from sharing the experiences he had, UAH also often conveyed the experiences of the Prophet's companions which he described in his speechs.Here, UAH conveys much of his mastery of history in almost every speech.While personal experience is not much to say.Being logical is the same as giving an argumentative and intellectual message.A da'i will easily give messages to the public if he has broad insight.UAS and UAH do this in every speech.He conveyed many new insights, so that the audience was enlightened.The researchers cites one example of the logical ability possessed by UAS, as follows:So if someone doesn't believe in God, don't be angry, don't get angry, don't say he's an infidel.Just take him out to sea, Maratua Island, in the middle of the sea, throw him away.His feet don't touch the ground, his hands don't hold on to anything, give him a piece.wood.After that ask, is there a God? God willing, he will say there is.Quickly you save me, soon to be eaten by sharks (U.A.S.Official, Mensyukuri Nikmat Allah |Pulau  Maratua Kalimantan Timur, accessed January  20, 2023).
The Ability to Create FictionIn every speech, the da'i should be able to make up fiction.people to find.Yes, if he goes everywhere, look for it to the side.If possible, he can convey it, he will find the nearest police officer, he will convey it.In order to find out who owns it, if you can deliver it, deliver it(A.H. Official, Perbedaan Adab dan  Akhlak, accessed November 30, 2022).